Who

Umbra is a worldwide manufacturer of casual, contemporary, affordable design for the home.

Why

Umbra’s online store needed changes to increase sales, promote the full catalog online and reflect the company's award-winning and highly recognizable offline brand.

Wow

Nimble Partners developed a project charter that laid out a strategy for achieving Umbra's goals. We created iterative HTML prototypes to demonstrate and work through feature designs, navigation options and an improved checkout flow. Our new visual design featured Umbra's beautiful products and straightforward photography to make it easy for shoppers to make buying decisions. The underlying template design allowed Umbra staff to quickly create marketing campaigns. Follow-on project work included extending the template design to accommodate retailer merchandising, pricing and order functionality, and creating email newsletter templates.