Who

Tufts University Advancement

Why

As part of a redesign effort, Tufts Advancement wanted help identifying usability issues in their online giving form as well as opportunities to improve giving online.

Wow

We designed and conducted a test with alumni and friends of the University that used a mix of tasks and Q&A. Test sessions clearly showed where the form is successful and where problems exist. The results helped the Tufts team to focus their efforts for quick tactical improvements and identify longer-term opportunities to make online giving simple and satisfying.