Who

Texterity, Inc., a leader in the digital publishing industry

Why

Texterity's online magazine reader was successful, but did not take advantage of newer web technologies and was hard for first time users to adopt. As Texterity launched new products like coverleaf.com, they needed the Reader to be easy to use yet still have the robust feature set that long-term users were accustomed to.

Wow

After watching people try to use the Reader for the first time, Nimble Partners developed a project charter that defined a strategy for the redesign effort. We created wireframe screen diagrams to demonstrate proposed features and functionality and refined them with the project team. The visual design effort focused on creating a simple and flexible interface that put essential features front and center and provided UI conventions for advanced and evolving features.