Who

The New England Foundation for the Arts (NEFA), administrators of grant-making programs for performing arts and public art throughout New England; and Korn Design

Why

NEFA's website had grown organically over time and was so extensive that users were having a difficult time locating crucial information. Content was focused more on grant recipients than on potential grant sponsors, and the site needed to serve both audiences.

Wow

Nimble Partners developed a new information architecture for the site – a revised organizational structure and content strategy to support its key audience groups. Wireframe page diagrams guided Korn Design and Indigo Digital in their work on the new identity and site development.