Who

MIT Sloan Media Relations connects reporters and members of the media with appropriate Sloan School faculty, researchers and noteworthy School news and events.

Why

Media Relations published an annual printed guide to faculty expertise that was distributed to major media organizations. Moving the guide online has several benefits, such as the ability to update the guide regularly and eliminate printing and distribution costs.

Wow

We designed an HTML prototype that included a faceted search as well as multiple paths in to the guide content. We talked with reporters as they used the prototype, designed features that supported their work habits, and refined others based on their feedback. The final design allows reporters to search and browse keywords, topics, disciplines, countries, regions or names. Visually, the Guide incorporates elements of the parent Sloan site while serving as a useful and appealing stand-alone application for reporters who go directly to the Guide on a frequent basis.