Who

MIT Medical, a “hidden jewel” on campus that provides expert, personalized care.

Why

MIT Medical wanted to revise its website to drive health plan enrollment, increase awareness of MIT Medical’s program offerings, and encourage student participation in wellness initiatives.

Wow

Through card sorting and interview sessions with faculty, staff and students, we discovered that users went to the site when they needed to find answers to very specific, time-sensitive questions, but were often frustrated by the vast amount of site content and its distributed organization.

Focusing the site’s design to streamline access to critical information drove decisions during the project, from the question-oriented layout of the home page to a comprehensive online directory that allows users to quickly locate providers and services. Usability tests of an HTML-based site prototype confirmed users could locate information more easily and enjoyed the new site structure and features.

The new Medical site now changes daily to respond to timely issues and remains organized with a solid information architecture and page template system.