Who

Online jewelry retailer Diamond.com

Why

Diamond.com wanted to expand the appeal of its AJAX-based ring configurator to women who buy fine jewelry for themselves, while continuing to serve men buying engagement rings.

Wow

Nimble Partners quickly redesigned the configurator to incorporate the elegance, excitement and fun of offline jewelry shopping online in time for holiday sales.

From the CEO: "The new configurator just launched and is beautiful. Thank you so much for your insight and help on this, it was a pleasure working with your team!"